Toolkit
Toolkit
From Insights to Action: Communicating Career Pathways With Confidence
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This communications toolkit is designed to help organizations and advocates effectively engage learners and employers regarding the value of career education and training programs as well as skill-based hiring. It offers research-backed messaging that reflects what people care about most—and what motivates them to take action. These messages don’t just describe the benefits of pathways programs, they also help audiences see these options as relevant, accessible, and worth pursuing. The guidance in this manual is grounded in science-based communication practices and shaped by extensive research, including a landscape analysis of messaging in the field and media, a nationally representative survey with message testing, roundtable discussions with learners and employers, and a series of pulse surveys.
This toolkit offers adaptable, ready-to-use messages, language, and themes to support outreach, engagement, and storytelling. Use them to strengthen your communications—whether you're writing a social post, developing a presentation, or talking with partners and stakeholders. The messages are designed to be flexible; feel free to use them as written or tailor them to fit your audience and voice.
Toolkit
Roadtrip Nation Storytelling Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This storytelling toolkit outlined the fundamentals of Road Trip Nation's storytelling approach, developed over two decades of co-creating these stories with young people, so that other nonprofits and impact-minded organizations can amplify young people’s voices and stories in their own work.
Toolkit
Communications Toolkit: Postsecondary Pathways and The Shifting American Economy.
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
A toolkit communicating pathways with students and families. it includes: a) how different pathways can look like; b) how pathway career ladder can look like; c) how pathway support systems can look like.
Toolkit
Credit for Prior Learning Messaging Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This toolkit provides effective messages targeted to key audiences and strategies for dissemination to increase participation in Credit for Prior Learning among adult learners who are pursuing career pathways and CTE programs of study that lead to jobs in in-demand fields.
Toolkit
Communicating the Value of Apprenticeships
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This short tool offers persuasive arguments that shows how youth apprenticeships benefit both young career seekers and businesses alike. For employers, it demonstrates how apprenticeships can fill labor gaps across industries, and act as a reliable source of nationally credentialed, ready-to-work job candidates. Youth are offered access to paid work-based training in high-growth fields and the significant earnings potential.
Toolkit
Skills-Based Hiring Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This resource includes a set of skills-based hiring toolkits that include a skills-based job-posting, interview questions, and onboarding plans. Each Skills-Based Hiring Toolkit is packed with valuable resources that will help you transform your hiring strategy.
Toolkit
Making Opportunity Real: A Framework for Communicating About Racial Justice
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This Message Manual contains research-based language and guidance for anyone communicating about racial justice and equity in education. The manual introduces a Racial Justice and Racial Equity Frame that provides guidance for communicating about justice and equity in aspirational ways that move beyond buzzwords and invite new audiences into the conversation. The guide provides research-tested language and specific examples of how to apply the frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.
Toolkit
What does it take to engage in narrative change
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This website captures insights and lessons learned from the Pathways Narrative Project and shares tools and resources for organizations interested in engaging in narrative change as part of their mission and work. The Pathways Narrative Project is a two-year collaborative initiative, led by Wonder: Strategies for Good and supported by the Bill & Melinda Gates Foundation, Walton Family Foundation and others, that convened nine organizations to improve education and career pathways for young people. Together the cohort explored how to leverage the power of narrative to advance programs and systems change in the pathways space.
Filters
Toolkit
From Insights to Action: Communicating Career Pathways With Confidence
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This communications toolkit is designed to help organizations and advocates effectively engage learners and employers regarding the value of career education and training programs as well as skill-based hiring. It offers research-backed messaging that reflects what people care about most—and what motivates them to take action. These messages don’t just describe the benefits of pathways programs, they also help audiences see these options as relevant, accessible, and worth pursuing. The guidance in this manual is grounded in science-based communication practices and shaped by extensive research, including a landscape analysis of messaging in the field and media, a nationally representative survey with message testing, roundtable discussions with learners and employers, and a series of pulse surveys.
This toolkit offers adaptable, ready-to-use messages, language, and themes to support outreach, engagement, and storytelling. Use them to strengthen your communications—whether you're writing a social post, developing a presentation, or talking with partners and stakeholders. The messages are designed to be flexible; feel free to use them as written or tailor them to fit your audience and voice.
Toolkit
Roadtrip Nation Storytelling Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This storytelling toolkit outlined the fundamentals of Road Trip Nation's storytelling approach, developed over two decades of co-creating these stories with young people, so that other nonprofits and impact-minded organizations can amplify young people’s voices and stories in their own work.
Toolkit
Communications Toolkit: Postsecondary Pathways and The Shifting American Economy.
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
A toolkit communicating pathways with students and families. it includes: a) how different pathways can look like; b) how pathway career ladder can look like; c) how pathway support systems can look like.
Toolkit
Credit for Prior Learning Messaging Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This toolkit provides effective messages targeted to key audiences and strategies for dissemination to increase participation in Credit for Prior Learning among adult learners who are pursuing career pathways and CTE programs of study that lead to jobs in in-demand fields.
Toolkit
Communicating the Value of Apprenticeships
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This short tool offers persuasive arguments that shows how youth apprenticeships benefit both young career seekers and businesses alike. For employers, it demonstrates how apprenticeships can fill labor gaps across industries, and act as a reliable source of nationally credentialed, ready-to-work job candidates. Youth are offered access to paid work-based training in high-growth fields and the significant earnings potential.
Toolkit
Skills-Based Hiring Toolkit
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This resource includes a set of skills-based hiring toolkits that include a skills-based job-posting, interview questions, and onboarding plans. Each Skills-Based Hiring Toolkit is packed with valuable resources that will help you transform your hiring strategy.
Toolkit
Making Opportunity Real: A Framework for Communicating About Racial Justice
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This Message Manual contains research-based language and guidance for anyone communicating about racial justice and equity in education. The manual introduces a Racial Justice and Racial Equity Frame that provides guidance for communicating about justice and equity in aspirational ways that move beyond buzzwords and invite new audiences into the conversation. The guide provides research-tested language and specific examples of how to apply the frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.
Toolkit
What does it take to engage in narrative change
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This website captures insights and lessons learned from the Pathways Narrative Project and shares tools and resources for organizations interested in engaging in narrative change as part of their mission and work. The Pathways Narrative Project is a two-year collaborative initiative, led by Wonder: Strategies for Good and supported by the Bill & Melinda Gates Foundation, Walton Family Foundation and others, that convened nine organizations to improve education and career pathways for young people. Together the cohort explored how to leverage the power of narrative to advance programs and systems change in the pathways space.