Employers

This communications toolkit is designed to help organizations and advocates effectively engage learners and employers regarding the value of career education and training programs as well as skill-based hiring. It offers research-backed messaging that reflects what people care about most—and what motivates them to take action. These messages don’t just describe the benefits of pathways programs, they also help audiences see these options as relevant, accessible, and worth pursuing. The guidance in this manual is grounded in science-based communication practices and shaped by extensive research, including a landscape analysis of messaging in the field and media, a nationally representative survey with message testing, roundtable discussions with learners and employers, and a series of pulse surveys.

This toolkit offers adaptable, ready-to-use messages, language, and themes to support outreach, engagement, and storytelling. Use them to strengthen your communications—whether you're writing a social post, developing a presentation, or talking with partners and stakeholders. The messages are designed to be flexible; feel free to use them as written or tailor them to fit your audience and voice.

Infographics demonstrating degree inflation, which caused labor shortage and opportunity gap. This can be used to talk with employers and government about the importance of skill-based hiring.

A toolkit communicating pathways with students and families. it includes: a) how different pathways can look like; b) how pathway career ladder can look like; c) how pathway support systems can look like.

Shifting the Skills Conversation: Employer Attitudes and Outcomes of Career Technical Education provides tangible data points on employer attitudes toward Career Technical Education (CTE) and the positive return on investment CTE experiences provide for business and economic growth. Based on a national survey of more than 300 professionals actively involved in hiring decisions in in-demand fields, these new findings demonstrate that employers strongly support and see direct value in CTE. The findings also indicate that employer recognition and support for skills-focused hiring is growing and that employers back a greater public investment in CTE programs and supports

This short tool offers persuasive arguments that shows how youth apprenticeships benefit both young career seekers and businesses alike. For employers, it demonstrates how apprenticeships can fill labor gaps across industries, and act as a reliable source of nationally credentialed, ready-to-work job candidates. Youth are offered access to paid work-based training in high-growth fields and the significant earnings potential.

This playbook is a step-by-step guide to implementing more equitable and effective approaches to employee recruiting, hiring, and advancement by embracing skills-first talent management practices.

This resource includes a set of skills-based hiring toolkits that include a skills-based job-posting, interview questions, and onboarding plans. Each Skills-Based Hiring Toolkit is packed with valuable resources that will help you transform your hiring strategy.

In 2023, SHRM Foundation commissioned Topos Foundation to investigate the effectiveness of various framing, language, and argumentation deployed in an ongoing effort, by SHRM Foundation and many other partners, to promote hiring that puts less emphasis on academic degrees and considers all the ways job candidates may be qualified for a position. This report contains valuable insights into effectively communicating the case for skills-first hiring with the broadest audience.

The Success Index represents a private opinion survey of the American people’s personal definitions of success and the American Dream. It uses tools and methodologies that minimize distortions found in traditional public opinion polls to reveal not only what Americans prioritize most — and least — in a successful life, but also what they believe about other people’s priorities.

The Tear the Paper Ceiling: STARs Hiring Playbook gives human resource professionals, talent leaders, and hiring managers practical tools and guidance to shift their hiring to include STARs - workers Skilled Through Alternative Routes.