Research Brief


Research Brief

What Today’s Learners Want: Insights to Shape Pathways Programs that Work

This is a white-label resource available for unrestricted use.

This research brief summarizes key findings from a national research initiative conducted by Hattaway Communications to better understand how young people perceive career education and training. Based on in-depth qualitative and quantitative research, the report explores what learners value, what barriers they face, and what motivates them to consider non-degree pathways. The insights highlight a desire for stability, purpose, and practical guidance.

These findings are intended to help grantees design, position, and promote programs in ways that resonate more deeply and move learners to take action.

Research Brief

What Employers Are Really Looking For: Insights to Drive Skill-Based Hiring

This is a white-label resource available for unrestricted use.

This research brief summarizes key findings from a national research initiative conducted by Hattaway Communications to better understand how employers perceive skill-based hiring. Based on in-depth qualitative and quantitative research, the report explores what hiring managers value, what hesitations they face, and what builds their confidence in moving beyond degree requirements. The insights highlight a desire for strong teams, practical tools, and proven outcomes.

These findings are intended to help grantees build stronger employer partnerships, shape persuasive messaging, and advance strategies that promote skill-based hiring across sectors.

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Research Brief

What Today’s Learners Want: Insights to Shape Pathways Programs that Work

This is a white-label resource available for unrestricted use.

This research brief summarizes key findings from a national research initiative conducted by Hattaway Communications to better understand how young people perceive career education and training. Based on in-depth qualitative and quantitative research, the report explores what learners value, what barriers they face, and what motivates them to consider non-degree pathways. The insights highlight a desire for stability, purpose, and practical guidance.

These findings are intended to help grantees design, position, and promote programs in ways that resonate more deeply and move learners to take action.

Research Brief

What Employers Are Really Looking For: Insights to Drive Skill-Based Hiring

This is a white-label resource available for unrestricted use.

This research brief summarizes key findings from a national research initiative conducted by Hattaway Communications to better understand how employers perceive skill-based hiring. Based on in-depth qualitative and quantitative research, the report explores what hiring managers value, what hesitations they face, and what builds their confidence in moving beyond degree requirements. The insights highlight a desire for strong teams, practical tools, and proven outcomes.

These findings are intended to help grantees build stronger employer partnerships, shape persuasive messaging, and advance strategies that promote skill-based hiring across sectors.

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