This research brief summarizes key findings from a national research initiative conducted by Hattaway Communications to better understand how young people perceive career education and training. Based on in-depth qualitative and quantitative research, the report explores what learners value, what barriers they face, and what motivates them to consider non-degree pathways. The insights highlight a desire for stability, purpose, and practical guidance.
These findings are intended to help grantees design, position, and promote programs in ways that resonate more deeply and move learners to take action.
