This research report presents in-depth findings from a national study conducted by Hattaway Communications on behalf of the Pathways and Workforce Funders Group (PWF). The report explores how learners, parents, and employers understand and experience non-degree education pathways. Drawing on survey data from more than 3,000 participants—including high school students, young adults, parents, and hiring managers—it offers a comprehensive look at attitudes toward education and career training options beyond a four-year degree.
The findings reveal widespread support for pathways programs, shared motivations across audiences, and critical gaps in perceived accessibility, language, and relevance. The report also identifies communication challenges and provides actionable recommendations for practitioners, funders, and advocates to strengthen messaging, improve access, and increase enrollment.
