Pathways Resource Library

This Message Manual contains research-based language and guidance for anyone communicating about racial justice and equity in education. The manual introduces a Racial Justice and Racial Equity Frame that provides guidance for communicating about justice and equity in aspirational ways that move beyond buzzwords and invite new audiences into the conversation. The guide provides research-tested language and specific examples of how to apply the frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.

Opportunity@Work's report, Rise with the STARs: Building a Stronger Labor Market for STARs, Communities, and Employers, shows the impact of degree discrimination on employers and STARs and identifies a better path forward for everyone.

This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: How to define incremental credentialing and incremental credentials, the benefits of incremental credentialing to various constituencies, and the four factors driving the case for incremental credentialing.

This whitepaper resource by the American Student Assistance explains the importance of valuing students’ voices in conversations about their futures, and why families and communities must be OK with their plans including different forms of postsecondary education. Coverage includes the contextual differences of the college landscape "then vs. now", the pressures of decisionmaking and college attendence, policy recommendation, college students' aspirations, and how to guide them in times of uncertainty.

This study offers new insights about value community colleges provide and the range of needs that they serve. It examines recent community college students' motivations for enrolling, and their self-reported perceptions of the value of their education and training experiences, and the degree to which they acheived their goals for enrolling.

This communications toolkit is designed to help organizations and advocates effectively engage learners and employers regarding the value of career education and training programs as well as skill-based hiring. It offers research-backed messaging that reflects what people care about most—and what motivates them to take action. These messages don’t just describe the benefits of pathways programs, they also help audiences see these options as relevant, accessible, and worth pursuing. The guidance in this manual is grounded in science-based communication practices and shaped by extensive research, including a landscape analysis of messaging in the field and media, a nationally representative survey with message testing, roundtable discussions with learners and employers, and a series of pulse surveys.

This toolkit offers adaptable, ready-to-use messages, language, and themes to support outreach, engagement, and storytelling. Use them to strengthen your communications—whether you're writing a social post, developing a presentation, or talking with partners and stakeholders. The messages are designed to be flexible; feel free to use them as written or tailor them to fit your audience and voice.

Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels: state and institution Wide, individual credential and program levels, and nationwide. This Playbook focuses on the first of these.

This study examines recent community college student's motivations for enrolling, their self-reported perceptions of the value of their education and training experiences, and the degree to which they achieved their goals for enrolling. The outcomes they pursue range from skill development to certificates to degrees to transfer. Fewer than half of career seeking students report that their education helped them fulfill these motivations, or develop the skills needed for their subsequent outcomes such as critical thinking, communication or leadership. Additionally, the report finds that students are less likely to feel their education was worth the cost of that it helped them achieve their goals.

Gallup and Lumina Foundation conducted a report studying the most pressing issues facing higher education. Insights cover U.S. adults' interest in pursuing higher education, what's keeping them from enrolling and what's causing currently enrolled students to consider stopping out.