Storytelling Framework

How can you help young people see what's possible for their futures—and feel confident taking the next step? Grounded in national research, this practical workbook helps organizations communicate more effectively about career education and training opportunities. Use the exercises, checklists, and interview guides to craft messages that connect with learners' ambitions, make education and career options easier to understand and compare, and tell compelling stories that inspire action. Whether you're developing outreach materials, updating a program website, or sharing learner success stories, this workbook offers tools to make your communications more compelling and useful.

This resource provides a powerful framework for crafting compelling stories that show employers why skill-based hiring works. The framework helps highlight employer mindsets, hiring challenges, and the real-world impact of focusing on skills over degrees. Using the narrative structure—People, Goals, Problems, Solutions, and Call to Action—the guide includes prompts, story-building elements, and a sample employer story to show how this approach strengthens teams and drives business success.

This resource provides a powerful framework for crafting compelling stories about learners in Pathways programs. The framework helps bring real learner experiences to life by highlighting their goals, challenges, and successes. Using the narrative structure—People, Goals, Problems, Solutions, and Call to Action—the guide includes prompts, story-building elements, and a sample learner story to illustrate how Pathways programs create meaningful, lasting impact.

Whether you're talking to students, families, or partners, this tool will help you show the impact of your Pathways program in a compelling, relatable way.