Reaching Learners

Help learners see what’s possible

Learners are looking for clear, meaningful paths—but often don’t see options that feel real or attainable.

These resources help you:

  • Use aspirational language that builds confidence
  • Connect education and training to real-world outcomes
  • Avoid overwhelming or overly technical messaging
Explore resources for reaching learners below

Research Report

Pathways Matter to Families: What Parents and Young Adults Believe and Want to Know About Education to Workforce Pathways

This resource may be shared with proper attribution to the organization.

Pathways Matter to Families offers insights and actionable resources for students and families. The two complementary resources linked are informed by original research investigating what parents and young adults think and want to know about education-to-workforce pathways and experiences.

Research Report

Striving to Thrive

This resource may be shared with proper attribution to the organization.

This is a set of research about how young people form their occupational identities. From 2018-2019, Equitable Futures gathered key insights from qualitative and quantitative research with over 4,000 young people on how they see themselves and the opportunities and challenges they anticipate in pursuing their career and life goals.

Research Report

The Making of an Innovation Engine: Advancing Career-Connected Learning

This resource may be shared with proper attribution to the organization.

The Catalyze Challenge set out to answer two core research questions: was it successful in catalyzing new innovation and, if so, what type? It employs a three-stage review process involving a collective effort to identify unique, groundbreaking career-connected models that are heavily invested in the communities they serve. The key takeaways that are explored in depth throughout this report.

Playbook or Guidebook

Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

This resource may be shared with proper attribution to the organization.

Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels: state and institution Wide, individual credential and program levels, and nationwide. This Playbook focuses on the first of these.

Playbook or Guidebook

Making the Case

This resource may be shared with proper attribution to the organization.

This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: How to define incremental credentialing and incremental credentials, the benefits of incremental credentialing to various constituencies, and the four factors driving the case for incremental credentialing.

White Paper

Degrees of Risk: What Gen Z and Employers Think About Education-to-Career Pathways… and How Those Views are Changing

This resource may be shared with proper attribution to the organization.

This is an examination of what is required to make a person employable, as well as what professional and educational success looks like. This study was commissioned by American Student Assistance (ASA) and Jobs for the Future (JFF). The research aimed to understand current familiarity with and perceptions of non-degree postsecondary pathways from both Gen Z and employer perspectives. This paper also makes recommendations for the way forward to expand high-quality postsecondary options for all learners.

White Paper

Accepting that Four Year College is No Longer a Pancea

This resource may be shared with proper attribution to the organization.

This whitepaper resource by the American Student Assistance explains the importance of valuing students’ voices in conversations about their futures, and why families and communities must be OK with their plans including different forms of postsecondary education. Coverage includes the contextual differences of the college landscape "then vs. now", the pressures of decisionmaking and college attendence, policy recommendation, college students' aspirations, and how to guide them in times of uncertainty.

Article, Research Report

Failing on Purpose

This resource may be shared with proper attribution to the organization.

This survey explores the perspectives and experiences of those in closest contact with the American education system—namely parents, current students, and recent graduates. In partnership with YouGov, American Compass surveyed representative American parents young adults about their views on the purpose of public education; their reflections on the way that the school system has performed; and their desire for reforms to both K–12 schools and higher education. They found that Americans want (1) a public education system less focused on college, more focused on preparing people to build decent lives in their communities, and (2) education reforms to emphasize non-college pathways.

Community Resource, Research Report

The Value of Community Colleges: Recent Students’ Motivations and Outcomes

This resource may be shared with proper attribution to the organization.

This study examines recent community college student's motivations for enrolling, their self-reported perceptions of the value of their education and training experiences, and the degree to which they achieved their goals for enrolling. The outcomes they pursue range from skill development to certificates to degrees to transfer. Fewer than half of career seeking students report that their education helped them fulfill these motivations, or develop the skills needed for their subsequent outcomes such as critical thinking, communication or leadership. Additionally, the report finds that students are less likely to feel their education was worth the cost of that it helped them achieve their goals.

Filters

Filters

Research Report

Pathways Matter to Families: What Parents and Young Adults Believe and Want to Know About Education to Workforce Pathways

This resource may be shared with proper attribution to the organization.

Pathways Matter to Families offers insights and actionable resources for students and families. The two complementary resources linked are informed by original research investigating what parents and young adults think and want to know about education-to-workforce pathways and experiences.

Research Report

Striving to Thrive

This resource may be shared with proper attribution to the organization.

This is a set of research about how young people form their occupational identities. From 2018-2019, Equitable Futures gathered key insights from qualitative and quantitative research with over 4,000 young people on how they see themselves and the opportunities and challenges they anticipate in pursuing their career and life goals.

Research Report

The Making of an Innovation Engine: Advancing Career-Connected Learning

This resource may be shared with proper attribution to the organization.

The Catalyze Challenge set out to answer two core research questions: was it successful in catalyzing new innovation and, if so, what type? It employs a three-stage review process involving a collective effort to identify unique, groundbreaking career-connected models that are heavily invested in the communities they serve. The key takeaways that are explored in depth throughout this report.

Playbook or Guidebook

Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

This resource may be shared with proper attribution to the organization.

Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels: state and institution Wide, individual credential and program levels, and nationwide. This Playbook focuses on the first of these.

Playbook or Guidebook

Making the Case

This resource may be shared with proper attribution to the organization.

This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: How to define incremental credentialing and incremental credentials, the benefits of incremental credentialing to various constituencies, and the four factors driving the case for incremental credentialing.

White Paper

Degrees of Risk: What Gen Z and Employers Think About Education-to-Career Pathways… and How Those Views are Changing

This resource may be shared with proper attribution to the organization.

This is an examination of what is required to make a person employable, as well as what professional and educational success looks like. This study was commissioned by American Student Assistance (ASA) and Jobs for the Future (JFF). The research aimed to understand current familiarity with and perceptions of non-degree postsecondary pathways from both Gen Z and employer perspectives. This paper also makes recommendations for the way forward to expand high-quality postsecondary options for all learners.

White Paper

Accepting that Four Year College is No Longer a Pancea

This resource may be shared with proper attribution to the organization.

This whitepaper resource by the American Student Assistance explains the importance of valuing students’ voices in conversations about their futures, and why families and communities must be OK with their plans including different forms of postsecondary education. Coverage includes the contextual differences of the college landscape "then vs. now", the pressures of decisionmaking and college attendence, policy recommendation, college students' aspirations, and how to guide them in times of uncertainty.

Article, Research Report

Failing on Purpose

This resource may be shared with proper attribution to the organization.

This survey explores the perspectives and experiences of those in closest contact with the American education system—namely parents, current students, and recent graduates. In partnership with YouGov, American Compass surveyed representative American parents young adults about their views on the purpose of public education; their reflections on the way that the school system has performed; and their desire for reforms to both K–12 schools and higher education. They found that Americans want (1) a public education system less focused on college, more focused on preparing people to build decent lives in their communities, and (2) education reforms to emphasize non-college pathways.

Community Resource, Research Report

The Value of Community Colleges: Recent Students’ Motivations and Outcomes

This resource may be shared with proper attribution to the organization.

This study examines recent community college student's motivations for enrolling, their self-reported perceptions of the value of their education and training experiences, and the degree to which they achieved their goals for enrolling. The outcomes they pursue range from skill development to certificates to degrees to transfer. Fewer than half of career seeking students report that their education helped them fulfill these motivations, or develop the skills needed for their subsequent outcomes such as critical thinking, communication or leadership. Additionally, the report finds that students are less likely to feel their education was worth the cost of that it helped them achieve their goals.

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