Credentialing
Playbook or Guidebook
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels: state and institution Wide, individual credential and program levels, and nationwide. This Playbook focuses on the first of these.
Playbook or Guidebook
Making the Case
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: How to define incremental credentialing and incremental credentials, the benefits of incremental credentialing to various constituencies, and the four factors driving the case for incremental credentialing.
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Playbook or Guidebook
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels: state and institution Wide, individual credential and program levels, and nationwide. This Playbook focuses on the first of these.
Playbook or Guidebook
Making the Case
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: How to define incremental credentialing and incremental credentials, the benefits of incremental credentialing to various constituencies, and the four factors driving the case for incremental credentialing.