College
Book
Choosing College
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This report looks at how people make decisions regarding higher education through “Jobs-to-be-Done” theory which interrogates and exposes the real reasons people make personal choices, from buying a milk shake to make life-changing decisions. The analysis based on this theory, provides important insights, both for college-bound students and their families, but also institutions of higher education, many of which might be tooling themselves to perform the wrong job.
White Paper
Accepting that Four Year College is No Longer a Pancea
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This whitepaper resource by the American Student Assistance explains the importance of valuing students’ voices in conversations about their futures, and why families and communities must be OK with their plans including different forms of postsecondary education. Coverage includes the contextual differences of the college landscape "then vs. now", the pressures of decisionmaking and college attendence, policy recommendation, college students' aspirations, and how to guide them in times of uncertainty.
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Book
Choosing College
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This report looks at how people make decisions regarding higher education through “Jobs-to-be-Done” theory which interrogates and exposes the real reasons people make personal choices, from buying a milk shake to make life-changing decisions. The analysis based on this theory, provides important insights, both for college-bound students and their families, but also institutions of higher education, many of which might be tooling themselves to perform the wrong job.
White Paper
Accepting that Four Year College is No Longer a Pancea
This resource may be shared with proper attribution to the organization.
This resource may be shared with proper attribution to the organization.
This whitepaper resource by the American Student Assistance explains the importance of valuing students’ voices in conversations about their futures, and why families and communities must be OK with their plans including different forms of postsecondary education. Coverage includes the contextual differences of the college landscape "then vs. now", the pressures of decisionmaking and college attendence, policy recommendation, college students' aspirations, and how to guide them in times of uncertainty.