Messaging

This narrative framework helps organizations communicate more clearly and consistently with learners about the value of career education and training. It offers a structured, research-backed way to tell a compelling story—from who learners are and what they want, to the barriers they face, the solution you offer, and the outcomes they care about. Built on science-based communications models and best practices, it’s designed to motivate action through language that is clear, credible, and emotionally resonant.

This narrative framework helps organizations communicate clearly and persuasively with employers about the value of skill-based hiring. It provides a simple, research-backed structure for telling a compelling story: who the audience is, what they care about, the barriers they face, the solution at hand, and the impact it can make. Built on proven communication strategies and shaped by insights from hiring managers, it’s designed to resonate—and drive action.

When you’re talking to learners, every word counts. The right message doesn’t just inform—it inspires confidence, shows what’s possible, and helps people take the next step toward a career they’re proud of.

When learners see real options that fit their lives, they lean in.

Before you share your materials, use this checklist to make sure you’re putting your best foot forward and
help move learners from interest to action.

Effective communication helps employers embrace skill-based hiring with clarity and confidence.

When engaging employers, your message should do more than explain—it should validate their instincts, address their concerns, and show that skill-based hiring is a smart, achievable step they can take now.

Employers are ready for better solutions. The right message shows them it’s within reach. Before sharing your materials, use this checklist to make sure you’re helping employers move from interest to action.